I'm a Product Designer & Strategist. I love helping humble teams dream, define, design, and deliver exceptional digital experiences that make a difference while having a little fun along the way.


10+ years experience
I've helped entrepreneurs, startups, scaleups, and multinational corporations wrangle complex problems in financial services, EdTech, retail, and more.

Computer Scientist; MBA grad; born in the East; raised in the Middle East; adulted in the West; I bring a diverse set of skills and perspectives to the table.

Strong partner
I have years of experience building trust with senior stakeholders, including the C-Suite and have collaborated with brands like Open IDEO, Grab Taxi, Manulife Financial, Morgan Stanley and more.







What I do

  • Web design
  • Mobile design
  • Product strategy
  • Product planning
  • Rapid prototyping
  • User research
  • Webflow development
  • Design facilitation
  • Mentoring
  • Writing & Speaking

Selected Works

Training Solutions for Frontline Workers

How I created and executed a strategy to modernize a frontline training platform, leading to a 33% increase in training sessions and a record year in business
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Communications Solutions for Frontline Workers

How I helped strategize and design a communication solution for frontline workers and carved out the largest product addition to a leading training platform
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Artist Manager in a Pocket

How I rapidly prototyped an app for indie music artists in India and helped sign on a mega-star producer
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Intervention Recommendations for Disability Workers

How I designed an award-nominated recommendation engine for disability case workers that used AI and Machine Learning to suggest interventions for patients
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Dann Petty UI Improv Class

UX Design
Over a course of three months, I created eight concept web and mobile designs under the mentorship and guidance of Dann Petty.
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Let's work together!

Don't be shy - reach out and let me know how you think I can help. Or even if you just want to say hi!

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