Once the leader in the frontline training market, Axonify was beginning to lose deals to newer, mobile-first competitors. The app's UI and look and feel was cited as being dated and prospects were concerned it wouldn't be engaging enough for their audiences. We knew we had to modernize the app but where do we start?
I conducted multiple discovery activities to help understand and scope the specific problems and opportunities we needed to address in a modernization effort. The main activities included:
- Stakeholder interviews
- Heuristics Evaluation (of self and competitors)
- Quantitative analysis of engagement metrics
In order to understand the problem, I conducted the following activities:
- stakeholder interviews
- competitive analysis